Paid ad management in Huntington Beach, across search and social

Paid ad management is the planning of a business’s advertising across more than one platform as a single piece of work. Search ads and social ads do different jobs: a search ad answers someone who is already looking, and a social ad reaches people before they look. Each platform also counts results its own way, with its own attribution rules, so the same request can be claimed by Google Ads and by Meta at once, and the two reports never add up to what the business saw. Managing them together means deciding how the budget is divided, giving each platform the job it suits, measuring the outcome in one place the business trusts, such as its own calls and requests, and moving money toward what that measurement shows. Without that single measure, each campaign tends to be judged by its own platform’s report, which is the view least able to compare them.

Which platforms we run for your business, and how the work is divided, is agreed in writing before we start. We don’t promise a return on ad spend: the result depends on the auctions, the audiences and the offer, which no agency controls.

What we need from you: access to the ad accounts you already have, and a way to know which calls and requests came in, so the plan is measured against what reached your business.