About

A focused agency for local search.

LN General Services was founded in 2016 in Huntington Beach, California, with a narrow ambition: be the team that multi-location operators can hand the local search problem to and stop worrying about it.

Our story

We started in 2016 helping a handful of independent local businesses in Southern California get found in Google search. As clients added locations and brought us bigger problems, we built the systems — and eventually our internal LunOS platform — to manage local SEO and Google Business Profiles consistently at scale.

Today we operate as the local search team for established brands and growing operators across the United States, with 170+ client business locations actively managed.

Mission

Make local search accountable. Operators should be able to see what's being done on their listings, what it's producing, and what's next — every month, on every location.

How we work

Documented processes, authorized access only, plain-English reporting, and zero tolerance for review fraud or any tactic that violates Google's policies. We'd rather lose a deal than do work we can't defend.

Our team

A real team behind every account.

Account leadership, local SEO specialists, content strategists, and analysts working together on every client engagement.

F&
Founder & Principal
Strategy & client leadership
Do
Director of Local SEO
Rankings, citations, technical SEO
Ho
Head of GBP Operations
LunOS platform & multi-location ops
LC
Lead Content Strategist
Editorial & local content
AL
Analytics Lead
Reporting, attribution, dashboards
CS
Client Success Manager
Account leadership & QBRs
What makes us different

Why operators stay with us.

Focus

We do local SEO and GBP management — not a generalist menu of everything.

Scale

170+ client locations operated through our proprietary LunOS platform.

Tenure

Since 2016, with long-tenured clients and a 98% retention rate.

Real team

US-based account leads and specialists, not anonymous outsourced labor.